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Eye Tracking
By Bob Kast
As eye-tracking technology has become more sophisticated, there has been increasing interest in its application in many areas such as marketing, software interfaces, Web page analysis and military technologies.

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Eye Tracking
Eye Tracking
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EYE TRACKING - Other keyword: Optic headset, content monitor, test subject, data monitor, infrared light

CONTENT MONITOR

Subjects view contents on a web site.

OPTIC HEADSET

An invisible infrared light bounces off the back of the retina into a receiving sensor, converting eye movement into data.

DATA MONITOR

A second monitor tracks and records the path of subject's eyes. The amount of light entering the eyes is graphed. Pupil dilation and brain activity are measured and analyzed.





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 monitors  applications  brain activity  contents  data

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