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Job Details

Sales Marketing Director-ALF

Company name
Genesis HealthCare

Owensboro, KY, United States

Employment Type

Executive, Manager, Sales, Marketing, Healthcare, Administrative

Posted on
May 30, 2023

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POSITION SUMMARY: The Marketing Director is responsible for maintaining the census goals of the Community through acquisition of the desirable resident population. This is accomplished through developing and implementing a marketing plan and public relations plans and activities. RESPONSIBILITIES/ACCOUNTABILITIES:1. Develops a current sales/marketing plan that is updated on an ongoing basis.1.1 Ensures accounts and contacts are up to date on current Sales software site2. Keeps referral pipeline full by generating new leads.3. Executes external community based events that produce quality leads3.1 Proactively identifies and pursues all publicity opportunities.4. Uses the automated lead tickler system to schedule lead follow-up.5. Assures consistent minimum of 5 sales calls are completed and documented weekly.6. Assures that appointment goals are consistently met.7. Assures that open leads are contacted at least monthly or more frequently as deemed necessary by census and the sales process.8. Completes a census focused meeting, preferably during daily stand-up meetings9. Uses current automated IRM report which reflects consistent progress in upgrading leads.10. Assures sales back-up team has been trained in the fundamentals of selling and uses training techniques in accordance with Genesis HealthCare policies and procedures.11. Implements monthly sales trainings utilizing Richardson Consultative Selling skils and works to create a motivating and positive sales environment.12. Works collaboratively with other department heads to emphasize their role in sales and marketing.13. Meets occupancy, sales, and move-in projections and assures that move-ins occur timely, based on resident needs.14. Assures that leases/contracts/agreements are properly passed on to involved staff to minimize cancellations and delays.15. Produces monthly budget variance reports in accordance with GHC policy.16. Assures that sales/marketing reports are timely, accurate, and complete.17. Puts customer service first. Ensures the residents and families receive the highest quality of service in a caring and compassionate atmosphere and recognizes individuals' independence, choice, dignity, needs and rights.18. Assists in ensuring the safety of all community residents by being familiar with his/her role in carrying out the site's fire, safety, and disaster plans and current MSDS.19. Assures all departmental functions are congruent with the mission, vision, core beliefs, core values, and strategic priorities of Genesis HealthCare Corporation.20. Assures they are aware of and rehearsed in their role in marketing the company, their community and its services to all residents, vendors, referral sources, and fellow employees.21. Gains and provides documentation of education in and a working knowledge of all current required computer applications and software in use at Genesis HealthCare appropriate to your role22. Gains knowledge in all other appropriate future programs and applications developed for use by Genesis HealthCare23. Performs all other duties as requested. DSMAQualifications:

SPECIFIC EDUCATIONAL/VOCATIONAL REQUIREMENTS: 1. Must have demonstrated experience and track record in sales and marketing and be sensitive to the needs of elders and disabled persons. 2. Minimum of three (3) years health care marketing experience is preferred. 3. Minimum of associate degree in health care administration, business management, marketing, and/or public relations is preferred. 4. This position requires that the employee is able to read, write, speak and understand the spoken English language to ensure the safety and wellbeing of our patients and visitors at the work site when responding to their medical and physical needs. 5. Excels in and demonstrates knowledge of typing and basic computer utilization and skills. 6. Must provide verification of TST (tuberculin skin test) as required by state law and in accordance with Company policy. TSTs will be administered at the work site if required.

Other Info

Position Type: Full Time

Pay Target: 45,000-55,000

Job City: Owensboro

Requisition Number: 461285

Genesis HealthCare, Inc. and all affiliated entities (collectively “Genesis”) has a strong commitment to diversity that is fully supported and practiced by our officers and leadership team. Genesis provides equal employment opportunities to all employees and applicants for employment without regard to actual or perceived race, color, religion, gender, gender expression, gender identity, sex, sexual orientation, HIV status, national origin, age, disability, marital status, pregnancy, ancestry, citizenship, genetic information, amnesty, military status or status as protected veterans, or any other legally protected characteristic. Genesis is an Affirmative Action and Equal Opportunity Employer and our goal is to foster an inclusive and accessible workplace free from discrimination and harassment where everyone has equal opportunities to succeed.

Company info

Genesis HealthCare
Website :

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